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Star Series

Preparing for Conversations with Ash Sooknanan
WSIB: From Worst Case KM to Best Practice

Edited by Jerry Ash

Editor's Note: The Association of Knowledgework (AOK) has secured the volunteer services of Ash Sooknanan, Corporate Knowledge Manager, Workplace Safety and Insurance Board (WSIB), Toronto, Canada, as the third in a monthly series of guest moderators for AOK discussion groups. Ash is the guest moderator for the Knowledge Work/Systems Community of Practice (CoP) for March, 2001. The accomplishments of WSIB under the leadership of Ash Sooknanan confirm AOK's contention that nonprofit organizations are ideal environments for the application of knowledge enterprise strategies.

This white paper provides background for Conversations with Ash Sooknanan.



The Year 2000 was touted as the beginning of a new millennium for the world, but it was the peak of success for a non-profit board and its KM leader (Ash Sooknanan) in Toronto, Canada.Ash Sooknanan

The Workplace Safety and Insurance Board's KM practice was recognized as a leader in knowledge management in the industry and in recent months, the WSIB has been widely acclaimed for its ground breaking work in the field of KM The program and its Corporate Knowledge Manager have been published and referenced in a number of prestigious Canadian and American publications. Regarded as an 'early adopter' of knowledge management, and a leading KM practitioner in Canada, WSIB won gold and silver medal awards at the national Technology in Government (GTEC) Distinction Awards in October, 2000.

Ash Sooknanan's professional career spans 25 years in the private and public sector, working closely with and in the information technology field, with a flair for marketing and communications. Ash started his career, working for the first six years in the financial environment with a major international bank. This followed a five-year period working with one of Canada's oldest and largest retail organizations. He joined the WSIB (formerly the Worker's Compensation Board (WCB), Ontario, in 1987 and progressed through applications development to become a project/manager in the international award-winning Rapid Applications Development (RAD) - Rapid Solutions Delivery (RSD) practice at the WSIB. This successful role served as a springboard for Ash to become the pioneer, and one of the architects of the WSIB's successful knowledge management practice, which started in the summer of 1994.

Commenting on the gold and silver medals awards recognition, David Williams, WSIB's President and CEO said, "The WSIB is very proud of winning these national awards, which recognize the WSIB's pioneering and leadership role in knowledge management in Canadian industry since 1994."

Today, the KM Intellectual Capital KnowledgeBase (ICK) application is the single most used online vehicle for information and knowledge sharing within the WSIB organization. Every operational area in the WSIB now owns one or more of the knowledge databases, and the average monthly number of hits to the ICK, now exceed 800,000. There are 224 knowledge databases, a 1,400 percent increase from December 1997, with over 70 new knowledge databases created in the year 2000 alone. There are 2.5 staff in the Knowledge Management Competency Centre (KMCC) to support the KM Practice's ICK. While this number is quite low, the KMCC depends on well over 150 individuals throughout the province who act as Moderators for one or more knowledge databases or forums, to help manage the ICK's content.

Following are URLs to reports and publications recognizing and describing in more detail the WSIB accomplishments:

Some of the Media/Publications/Press Coverage

The US version of CIO Magazine (December 2000) (Hard Copy) and Online Version:

If there (were) ever a textbook model for a worst-case knowledge management scenario, it would have to be the über-bureau featured in Franz Kafka's novels. Drawn from his experience working at a workers' compensation agency, Kafka's fictional bureaucracy was an institutional nightmare of incomprehensible information, lost files and maddening dead ends. While Kafka toiled on his 1914 novel, The Trial, lawmakers a continent away in Toronto were creating what is now known as The Workplace Safety and Insurance Board (WSIB), a government-owned, employer-funded workers' comp agency. As recently as a decade ago, calling the WSIB "Kafkaesque" would have been an apt reference.

The National Post (October 2000) (Hard Copy) and Online Version

During an online 'chat room' meeting between certain employees of Ontario's (WSIB), an uninvited employee butted in with what turned out to be very useful information. Somebody who had not been asked to the meeting . . . told us we couldn't really make a decision until we contacted (his) division first because of . . . certain changes" taking place, recalls Ash Sooknanan. "It was . . . important for us to know but
. . . we had no way of knowing at the time."

KM World Online Magazine (July 2000)

'Think big, start small and build incrementally' is the mantra adopted by the Ontario WSIB in its approach to managing knowledge. WSIB's job is to share information about workplace health and safety, to help employees return to work quickly and safely, to ensure appropriate healthcare for injured workers and to compensate workers with work-related injuries or illnesses.

According to Ash Sooknanan, the board is becoming a more customer-focused learning organization.

 National Canadian Award(s) Recognition

Technology in Government (GTEC) Distinction Awards 2000: Gold Medal Award for WSIB's CIO, Valerie Adamo (in part for her role played as early champion for WSIB's KM Practice) - Category V: Unique Achievement (all of Canada)

Technology in Government (GTEC) Distinction Awards 2000: Silver Medal Award for WSIB's KM Practice: Intellectual Capital KnowledgeBase (ICK) - Category Group II: Innovative Solutions in the Provinces - Ash Sooknanan - recipient.

 Advisory/Boards/Memberships/Affiliations

Royal Roads University, Victoria, BC - member of the Knowledge Management Advisory Board (KMAB)

Queen's University, Kingston, ON - member of the Queen's KM Forum, a "think tank" group on knowledge management with representatives from industry and academia from both the US and Canada

University of Toronto, Toronto, ON - founding participant/member of U of T's Knowledge Management Institute (KMI)

Association of Knowledgework, FL., US

 Speaking Engagements/Case Study Presentations/Lectures/Exhibits

  • InterVista "Enterprise Strategy & Knowledge Management" Workshop - Real World Case Studies, CBC Conference Centre, Toronto, November 2000
  • International Quality & Productivity Centre, "Intranet Content Management," Delta Chelsea, Toronto, November 2000
  • Lotus Global Government Summit, Washington D.C., October - November 2000
  • Canadian Information Processing Society (CIPS), Toronto, October 2000
  • International Conferences for Management (ICM) Group "Knowledge Management" Conference, Sheraton Centre, Toronto, September 2000
  • KM World 2000 Conference and Exposition, Santa Clara, California, September 2000 (see Session C202)
  • Showcase Ontario 2000, MTCC, Toronto, September 2000
  • Information Highways 2000 Conference "The BA" KM Exhibit, MTCC, Toronto, March 2000
  • University of Toronto's Faculty of Information Studies (FIS) KM Portal Series, Toronto, December 1999/January 2000
  • International Knowledge Management Summit (IKMS) '99 Canadian Summit, Toronto, November 1999

Planned

 Case Studies/Partnerships

Royal Roads University, Victoria, BC - as a member of the KMAB, partnership in helping to create the 1st Master's Degree in Knowledge Management in Canada and one of the 1st of its kind in the world.

Queen's University, Kingston - partnership working with the WSIB and Queen's organizations on a teaching Case Study to be used by the prestigious Queen's School of Business and for possible sharing and use inside and outside Canada.

University of Toronto, Toronto - partnership includes lecturing at the Faculty of Information Studies (FIS) and working with the WSIB and U of T organizations on a Case Study on the WSIB's KM Practice for publication of a book by an international publisher on Canadian knowledge management initiatives.

Lotus Canada - Case Study on the WSIB's KM Practice focusing on the technology enablement perspective of knowledge management of the WSIB's current KM Practice tools, for publication available globally and on the Internet.

Canadian e-Knowledge Consortium - by invitation only membership, to a select Research Working Group to significant companies with a serious interest, and ones with a more developed KM culture so they can harness and make effective use of the collective learning in an applied way.

 Additional reading

The Association of Knowledgework is fortunate to catch this rising star for the Star Series of guest discussion group moderators. His tenure in the AOK Knowledge Work/Systems Community of Practice: March 19-30, 2001.

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